icon

Official website of the U.S. government

Skip to main content

I wish I had [support] when I was pregnant, in order to understand what all the programs mean. I still don’t know all the things that are available to me.

— Mom, North Carolina

Where we are

For parents of all income levels, carrying and delivering a child is one of the most significant experiences of their life — but the stresses and burdens are greater for low-income families.

Many eligible low-income families are not enrolled in the combination of supports that exist to help them thrive after a baby is born. Too often, the difficulty of knowing what programs exist and navigating siloed, complicated application processes results in critical benefits (such as health care, food, affordable childcare, and early childhood programs) not reaching the families who need them most.

 

In 2021 there were 3,664,292 births. Medicaid was a source of payment in 41% of deliveries.1

1 Source: Centers for Disease Control and Prevention

Challenge
How might we help families of young children become more aware of existing programs and improve access to supports for eligible people?


Our approach

To start, we listened to people’s stories.

The Life Experience research team spoke with people nationwide about this moment in their lives and where the government process could have been simpler and more helpful. The listening sessions captured honest conversations about peoples' experiences, candid feedback on what could have worked better, and what really made a difference for them. Their stories have been combined and are represented here through illustrations. The quotes are real, but names have been changed.


Kailee
Looking for employment and childcare
Mother of one

Rosa
Health Home Aid
Mother of two
Spanish speaking

Haleemah
On-leave from work
Mother of two
Has childbirth health complications
Moves to a new state


 

This research took place virtually and in-person, in English and in Spanish. 121 people, from 10 states, participated in the research. This group included single parents, people facing housing insecurity and homelessness, people who are justice-involved, and people with disabilities.

The team spoke with:

  • 32 members of the public
  • 12 frontline staff
  • 13 state/program administrators
  • 64 subject-matter experts

Discovery insights

Framing for collective thinking about customer pain points

How might we factor in the physical goods that families need in the first year after childbirth to help people start their journey with essentials in hand?

How might we empower organizations and staff in local communities to help families have greater awareness and streamlined access to available benefits?

How might we help people have the right information at the right time about enrolling in benefits and the process to renew them as needed?

Design Phase

Designing customer-centered solutions

View progress on our milestones

In the 2024 design phase, the portfolio is running three pilot projects:

  • Piloting an “alumni peer navigation services” approach for families navigating supports aims to demonstrate the “benefits bundle” proof of concept through an Alumni Peer Navigator (APN) Service.
  • Piloting a “newborn supply kit” at the time of birth aims to form collaborations with new delivery partners for 2024 pilots and initiate future year pilots.
  • Piloting a text message notification for critical updates will continue collaborating with the city of Norfolk (Virginia) Department of Human Services, and aims to launch a second pilot.

The project connects families welcoming a new baby to supportive services through an Alumni Peer Navigator program that is convenient, culturally competent, and appropriately tailored to specific communities.

The work includes collaborating with families and staff to design the service, training, and tools through an iterative process; and hiring and supporting Healthy Start alumni in their new alumni peer navigator (APN) role to help new families connect with resources and social support.

Project objectives

Help new families access benefits and care, reduce maternal stress, and increase maternal social connectedness.

Increase trust and improve the experience of participating in the Healthy Start program, leading to a better connection to resources for issues including substance use disorder, domestic violence, and mental health.

Create a viable workforce pathway for mothers to engage in meaningful yet flexible work.

Strengthen relationships across support systems in communities and ensure families are aware of and able to use services available at the Federal, State, local, Tribal, or Territory levels.

Updates

Since July 2023, Alumni Peer Navigator (APN) services have launched at six Healthy Start (HS) sites nationwide, enabling fifteen navigators to serve 200+ families across the United States in tribal, urban, and rural areas. The team conducted site visits to connect with families and the APNs serving them, gathering insights through interviews. Feedback revealed high satisfaction with the pilot, with 81% of families reported their APN made it easier for them to get access to resources, and 61% reported that after working with an APN, they felt confident they could find resources for themselves and their children. Additionally, 100% of the leadership of the six HS APN pilot sites reported that the APNs improved their HS program and that they would recommend other HS grantees offer APN services. In 2024, the second year of the pilot, HS program staff and the HS technical assistance provider worked with HS APN pilot sites to develop a sustainability plan to enable the sites to continue offering APN services to their clients. To further support adoption and implementation, the team shared the APN Services Playbook with HS sites as a comprehensive guide.

See the 2024 project evaluation plan to learn about the project measures and methods.

Measures of success

Key outcomes

By connecting families via personal case management with a Benefits Bundle of core public benefits programs and reducing barriers to accessing those programs and benefits:

  • Families will have greater awareness of and easier access to public benefits (increasing multi-program enrollment for those who are eligible)
  • Enrollment gaps in core birth to early childhood programs will shrink
  • Maternal and caregiver stress will measurably reduce

Design phase project measures